The full cold-traffic webinar funnel — four pages you can click through in order, plus the written deliverables behind them.
Every page links to the next one, so you can walk the whole thing the way a registrant would. There's a nav bar at the top of each page if you want to jump around.
These are working mockups, not a deployed funnel. The structure, the copy and the interactions are what I'd ship. What's still missing:
My reasoning on each page — what I decided, where I'm unsure, and what I need from you — is at the bottom of each page, after the page itself ends.